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Director, Growth and Demand Generation
Cambium Learning Group
posted 8d ago
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Job Description
Responsible for developing and executing comprehensive growth strategies to drive B2C customer acquisition and B2B demand generation, generating sustainable revenue growth for Learning A-Z. This role requires excellent people leadership, cross-functional collaboration, a deep understanding of integrated omnichannel marketing campaign strategy, data analytics, and customer journey optimization.
- Uniquely owns LAZ global campaign strategy and tactics that maximize conversion on revenue performance KPIs, including marketing inbound demand generation, marketing contributed revenue and e-commerce revenue.
- Develop and implement a holistic growth strategy that aligns with business priorities and drives demand across various channels with predictable ROI
- Create, execute, and optimize integrated marketing campaigns that effectively engage target audiences and generate qualified leads with optimal conversion performance to create sales opportunities.
- Leads a dynamic campaign team of multiple senior and manager-level marketing professionals.
- Utilize analytics and market intelligence to identify growth opportunities, track performance metrics, and implement a best practice approach to continuous improvement across campaign strategy.
- Work collaboratively with sales leadership, product marketing, and marketing creative services teams to ensure alignment and consistency in messaging and branding across all channels.
- Leverage marketing automation and CRM tools to streamline processes and enhance lead nurturing and scoring efforts.
- Stay updated on industry trends, competitor activities, and best practices to inform growth strategies.
Job Requirements
- Bachelor s degree with experience in marketing or equivalent experience
- 7+ years of experience in growth marketing or demand generation, with a proven track record of driving measurable results in a SaaS business - experience in EdTech is a plus.
- Strong analytical skills with experience in data-driven decision-making.
- Proficiency in digital marketing and marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Experience optimizing the performance of buyer journey activation across touchpoints
- Excellent leadership and team management abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
Employment Type: Full Time, Permanent
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