Springbord - Product Marketer (5-8 yrs)

Job Title: VED-Product Marketer

Location: Chennai

Experience: 5+ years overall, 3+ years in Product Marketing (SAAS industry preferred)

Market Focus: U.S. Market

Qualifications & Experience: Graduate or Postgraduate

- Hands-on experience with SAAS business model, including subscription economics and customer lifetime value

- Strong analytical and strategic thinking abilities

- Experience in using data insights from usage metrics, customer feedback, and market research to guide strategy

- Proven ability to develop positioning, go-to-market strategies, and execute plans effectively

- Excellent communication and storytelling skills

- Experience with marketing analytics and CRM tools

- Strong cross-functional leadership skills

- Understanding of how product marketing decisions impact overall business goals

- Self-awareness and ability to receive feedback

- Results-driven mindset with persistence in achieving goals

- Demonstrated ability in resource allocation and prioritization

- Experience in the real estate industry (preferred)

- Knowledge of marketing automation platforms (preferred)

- Project management certification (preferred)

- Public speaking and presentation skills (preferred)

Key Responsibilities:

- Gain a deep understanding of the U.S. real estate market, product relevance, and key target personas within the first two months

- Assess current marketing budget or create a new budget within the first two months

- Lead product positioning and messaging across all customer touchpoints

- Build close relationships with product, sales, and customer success teams

- Monitor market trends, competitive landscape, and customer needs

- Guide pricing strategy and packaging decisions

- Oversee product launches and marketing campaigns

- Enable sales team with training and resources

- Analyze customer feedback and usage data to inform strategy

- Conduct customer feedback analysis to measure sentiment, pain points, and feature requests

- Track website traffic, content performance, and social media engagement

- Conduct competitive win/loss analysis and regular competitor analysis (monthly)

- Drive team development through one-on-one meetings and career planning

Key Deliverables & KPIs:

- Marketing Qualified Leads (MQL) tracked weekly (Main KPI)

- Net Promoter Score (NPS) for new features/products (Main KPI)

- First 30 to 45 days: Submit a report on U.S. real estate market analysis, including target personas, competitor analysis, market landscape, and pricing recommendations

- First 60 to 90 days: Deliver a product marketing strategy and roadmap aligned with business objectives

- Develop customer personas and journey maps

- Create compelling product narratives and value propositions

- Prepare sales enablement materials (battle cards, playbooks, pitch decks)

- Plan and execute product launch strategies and campaign briefs

- Design a content strategy for thought leadership and demand generation

- Track product marketing KPIs through a monthly metrics dashboar

- Develop and revise marketing budget within the first 30 to 60 days

Experience: 3-7 years