Soulflower - Retail Business Development Manager (5-10 yrs)

Retail Business Development Manager D2C FMCG Beauty Brand Exp: 06 to 08 years WIPRO Partnered Brand Package 22 LPA

Location : Pan India (with frequent travel).

Reports To : Business Head.

Job Summary:.

- The Retail Business Development Manager will be responsible for driving business growth across individual stores and retail chains.

- This role involves strategic planning, business development, relationship management, and achieving sales targets for Soulflower's retail presence.

- The incumbent will play a critical role in expanding Soulflower's brand visibility, optimizing store performance, and strengthening relationships with retail partners to maximize sales opportunities.

Key Responsibilities:.

Business Strategy and Planning:.

- Develop and execute growth strategies to increase store-wise and chain-wise sales and profitability.

- Identify opportunities for market expansion and establish a robust retail footprint across key locations.

- Analyze sales data and market trends to create actionable insights and plans to drive growth.

Store & Chain Management:.

- Collaborate with store managers and retail partners to develop strategies that enhance store performance and customer engagement.

- Lead efforts to maximize in-store brand presence, optimize product displays, and improve customer experience.

- Conduct regular store visits to ensure compliance with brand guidelines, monitor inventory levels, and maintain sales performance.

Relationship Management:.

- Build and maintain strong relationships with key retail partners and decision-makers at store and chain levels.

- Negotiate favorable terms, secure promotional opportunities, and manage contracts with retail partners.

- Work closely with partners to ensure Soulflower's products receive prime shelf space and optimal marketing support.

Sales and Target Achievement:.

- Drive sales growth and meet revenue targets on a store and chain basis.

- Implement sales plans, promotional activities, and campaigns to increase market share and brand awareness.

- Track sales performance and provide regular reports, insights, and recommendations for continuous improvement.

Cross-Functional Collaboration:.

- Work with the marketing, supply chain, and product development teams to align retail strategies with broader business objectives.

- Facilitate new product launches, in-store events, and marketing campaigns in collaboration with relevant teams.

Training and Development:.

- Provide training to in-store staff and retail partners on Soulflower's products, brand values, and key selling points.

- Develop training modules to enhance customer service and sales effectiveness.