Soulflower - Assistant Marketing Manager - Events & Promotion (2-3 yrs)

Assistant Marketing Manager.

Report to : Marketing Head.

Working days - 06 Days.

Timings - 10 am to 07 pm.

Location - Marol, Andheri.

Key Responsibilities:.

Offline Marketing Strategy:.

- Develop and execute comprehensive offline marketing plans to increase brand visibility and customer engagement.

- Plan and manage traditional marketing campaigns, including print, outdoor advertising, and direct mail.

- Collaborate with retailers and distributors to create in-store marketing strategies and promotions.

- Coordinate with graphic designers and other vendors to produce marketing materials.

Event Planning and Execution:.

- Plan, organize, and execute events such as trade shows, exhibitions, product launches, and promotional events.

- Manage event logistics, including venue selection, vendor coordination, and budget management.

- Develop event themes, concepts, and programs to create memorable and engaging experiences for attendees.

- Coordinate with internal teams and external partners to ensure seamless event execution.

Below-the-Line (BTL) Activities:.

- Design and implement BTL marketing activities to drive brand engagement and sales.

- Organize roadshows, in-store promotions, product demonstrations, and sampling activities.

- Collaborate with sales teams to develop targeted BTL campaigns for specific markets and customer segments.

- Monitor and evaluate the effectiveness of BTL activities, making recommendations for improvements.

Brand Partnerships:.

- Identify and establish partnerships with other brands for joint marketing initiatives.

- Develop and execute collaborative campaigns and co-branded events that align with both brands' values and target audiences.

- Negotiate and manage partnership agreements, ensuring mutual benefits and effective collaboration.

- Track and analyze the impact of partnership initiatives, providing insights and recommendations for future collaborations.

Brand Promotion:.

- Create and maintain relationships with media, influencers, and other stakeholders to enhance brand visibility.

- Identify and leverage sponsorship opportunities to promote the Soulflower brand.

- Monitor and report on the effectiveness of marketing and event activities, making recommendations for improvements.

Budget Management:.

- Develop and manage budgets for marketing campaigns, events, BTL activities, and brand partnerships, ensuring cost-effective use of resources.

- Track expenses and provide regular financial reports to senior management.

Team Collaboration:.

- Work closely with the sales, product development, and customer service teams to align marketing strategies with business goals.

- Lead and mentor junior marketing team members, providing guidance and support for their professional development.