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41 Sony Pictures Networks Distribution India Pvt.ltd Jobs
Assistant Manager - Brand Marketing, Digital Business
5-8 years
Mumbai
1 vacancy
Assistant Manager - Brand Marketing, Digital Business
Sony Pictures Networks Distribution India Pvt.ltd
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Marketing Strategy
- Examine competition performance and new entrant activities, analyse historic trends in brand performance, interpret changing consumer/ user behaviour, and study changes in digital landscape across all the markets
- Marketing and brand campaign planning
- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favour of the organization
- Use PR to drive the business objectives for the project/campaign
- Managing brand and social media
- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
- Analyze the effectiveness of the brand plans and make appropriate changes to align with the overall objective
- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
- Utilising analytics
- Work with the analytics and research team and use the insights to shape up the plan
Employment Type: Full Time, Permanent
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