Softobiz Technologies - Head - Marketing (5-8 yrs)

Head - Marketing

About:

Softobiz Technologies Pvt Ltd is a leading IT services company dedicated to delivering innovative technology solutions. With a focus on creating value through technology, we provide a wide range of services including software development, digital transformation, and IT consulting. Our mission is to empower businesses by leveraging cutting-edge technology to drive efficiency and growth.

Responsibilities:

Content Strategy and Execution:

- Develop and manage a comprehensive content calendar.

- Strategize and execute content plans across various platforms, including blogs, vlogs, email campaigns, and more.

- Ensure content aligns with the company's brand voice and marketing goals.

Lead Generation:

- Drive lead generation efforts through both paid and organic channels.

- Develop and implement strategies to attract and convert high-quality leads.

- Proven experience in performance marketing, including managing paid campaigns on Google, Meta (Facebook/Instagram), and LinkedIn Ads.

Content Management:

- Oversee the creation of all technical content, including whitepapers, case studies, and industry reports.

- Manage the production of engaging and informative content that resonates with our target audience.

Social Media Management:

- Develop and execute social media content strategies to enhance brand awareness and engagement.

- Manage social media programs and campaigns to drive traffic and engagement.

Website and Lead Generation Funnel:

- Oversee the optimization of the website for lead generation.

- Manage the lead generation funnel to ensure a seamless and effective process.

Event Planning and Participation:

- Plan and strategize participation in corporate events, conferences, and trade shows.

- Organize and manage company-hosted events to enhance brand visibility and networking opportunities.

Scaling Marketing Efforts:

- Lead recruitment efforts to build and scale the marketing team.

- Develop strategies to expand marketing reach and effectiveness.

Public Relations:

- Manage PR activities to build and maintain a positive brand image.

- Develop relationships with key media outlets and influencers in the industry.

Technical Writing:

- Utilize strong technical writing skills to create compelling content that communicates complex IT solutions effectively.

- Ensure all technical content is accurate, clear, and aligned with the company's messaging.

Market Research and Analysis:

- Conduct market research to stay updated on industry trends and competitor activities.

- Analyze marketing data to measure the effectiveness of campaigns and strategies, and adjust as needed.

Collaboration:

- Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.

- Foster a collaborative environment to ensure cohesive and effective marketing strategies.

Reporting and Dashboards:

- Maintain detailed reports and dashboards to track marketing performance and KPIs.

- Regularly review and analyze marketing metrics to inform strategy and decision-making.

- Present insights and recommendations to senior management.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- Master's degree preferred.

- Proven experience in a senior marketing role within the IT services industry.

- Strong technical writing skills and the ability to simplify complex technical concepts.

- Demonstrated success in lead generation, content strategy, and social media management.

- Proven experience in performance marketing, including managing paid campaigns on Google, Meta (Facebook/Instagram), and LinkedIn Ads.

- Experience in managing and scaling a marketing team.

- Excellent communication, leadership, and project management skills.

- Ability to analyze data and metrics to drive decision-making.

- Creative and strategic thinker with a results-oriented mindset.

- Proficiency in maintaining reports and dashboards to track marketing performance.