Gravity Bath - Head - Marketing (5-10 yrs)

Position: Marketing Head.

Location: Sahibabad, Ghaziabad.

Reports To: CEO/Managing Director.

Company: Gravity Bath Pvt Ltd.

About Company:

Gravity Bath Pvt Ltd is a leading innovator in the bathroom products industry, committed to delivering high-quality and stylish solutions that enhance the bathroom experience for customers worldwide. Our products range from eco-friendly shower systems to luxury bathing experiences, ensuring a unique blend of design, functionality, and sustainability. We aim to set new standards in the bathroom industry while maintaining a focus on quality, customer satisfaction, and cutting-edge design.

Position Overview:

- The Marketing Head will be responsible for overseeing and executing the overall marketing strategy at Gravity Bath Pvt Ltd. This key leadership role requires a dynamic, experienced, and results-driven professional to lead the marketing team, develop innovative marketing campaigns, and manage all aspects of marketing activities to promote the company's brand and products.

Key Responsibilities:

1. Strategic Marketing Planning:

- Develop and implement comprehensive marketing strategies aligned with the company's business objectives and growth targets.

- Conduct market research to understand customer needs, industry trends, competitor analysis, and market dynamics.

- Create and manage long-term marketing roadmaps and annual marketing plans for the company.

2. Brand Management:

- Define and maintain the company's brand image and positioning.

- Oversee all branding efforts, ensuring consistency across all channels and touchpoints.

- Work closely with design and product teams to create compelling brand messages and visuals.

3. Digital Marketing Leadership:

- Lead digital marketing initiatives including SEO, SEM, content marketing, social media, email campaigns, and influencer partnerships.

- Use data-driven insights to optimize online visibility and drive traffic to the company website and e-commerce platforms.

- Ensure that the company stays ahead in digital innovation to improve customer engagement and brand loyalty.

4. Campaign Management:

- Plan, execute, and monitor marketing campaigns across multiple channels (digital, print, outdoor, etc.).

- Collaborate with sales, product, and creative teams to create promotional materials that resonate with target customers.

- Analyze and report on campaign performance, making adjustments for continuous improvement.

5. Team Leadership & Collaboration:

- Lead and manage the marketing team, providing guidance, mentorship, and professional development.

- Foster a collaborative environment where cross-functional teams work cohesively towards shared marketing goals.

- Ensure the team is aligned with the company's mission, values, and strategic direction.

6. Customer Insights & Market Expansion:

- Gather customer feedback, conduct surveys, and monitor industry trends to understand evolving market needs.

- Identify new market opportunities and work on strategies to enter new territories and customer segments.

- Build and maintain strong relationships with key clients, partners, and influencers in the industry.

7. Budget & Resource Management:

- Manage the marketing budget, ensuring that resources are allocated efficiently to maximize ROI.

- Monitor marketing expenditures and ensure that projects are completed on time and within budget.

8. Public Relations and Media Relations:

- Develop and maintain positive relationships with key media, journalists, and industry influencers.

- Coordinate press releases, product launches, and company announcements to ensure media visibility.

- Manage and improve the company's public image and reputation.

9. Sales Alignment:

- Work closely with the sales team to ensure marketing efforts directly support sales targets.

- Implement strategies to generate qualified leads, drive sales conversions, and support business growth.