Marketing Manager (4-5 yrs)

Marketing Manager

About the Job:

- We are looking for a results-driven and creative Marketing Manager to join our team.

-The Marketing Manager will be responsible for developing, executing, and managing the company's marketing strategies to promote the brand, products, and services, ensuring alignment with business objectives.

- This role involves overseeing marketing campaigns, brand management, digital marketing efforts, market research, and working with cross-functional teams to drive growth, engagement, and revenue.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop comprehensive marketing strategies to promote the company's products, services, and brand, in line with business goals.

- Define target audiences and tailor marketing campaigns accordingly.

- Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, print, events, and PR.

Digital Marketing & Online Presence:

- Lead the company's digital marketing initiatives, including SEO, SEM, email marketing, content creation, and social media.

- Ensure website and social media content is optimized to drive traffic, engagement, and conversions.

- Manage the company's digital ad campaigns across Google Ads, Facebook, LinkedIn, and other platforms.

- Measure the effectiveness of digital marketing efforts and adjust strategies to improve results.

Brand Management:

- Oversee the development and maintenance of the company's brand identity, ensuring consistency across all channels and touchpoints.

- Work with design teams to create compelling visual content and messaging for marketing materials.

- Ensure the company's tone of voice, values, and visual identity resonate clearly with target audiences.

Market Research & Consumer Insights:

- Conduct market research to identify customer needs, market trends, and competitive positioning.

- Analyze customer behavior, preferences, and feedback to tailor marketing strategies.

- Provide recommendations to leadership based on data insights from market research and customer interactions.

Campaign Execution & Event Marketing:

- Lead the planning, coordination, and execution of marketing campaigns, product launches, and events.

- Organize and manage promotional events, webinars, and conferences, working closely with internal and external stakeholders.

- Oversee logistics, budgets, and schedules for events to ensure smooth execution.