Director - Marketing (7-15 yrs)

- Work alongside & learn from best in class talent

- Fantastic work culture

- Flexible working options

Our client is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable.

The Job:

What success looks like in this role:

- Top-of-the-funnel growth by generating high-quality leads and optimizing MQL-to-SQL conversion to support company revenue targets.

- Data-driven marketing strategies that deliver measurable growth in lead generation, pipeline quality, and overall marketing ROI.

What You'll Do:

- Performance Marketing: Drive and manage performance marketing campaigns across channels to acquire customers, optimize ROI, and scale inbound lead generation.

- Customer Acquisition: Implement data-driven strategies to generate high-quality leads and support the sales pipeline.

- Growth Marketing: Develop and execute strategies to engage prospects, improve retention, and drive revenue growth through measurable initiatives.

- Digital Marketing: Optimize digital marketing efforts across SEO, email campaigns, social media, and paid advertising to maximize reach and effectiveness.

- Product Understanding & Marketing: Deeply understand the product to develop compelling sales decks and marketing materials that align with customer needs and support the Revenue team.

- Data-Driven Insights: Analyze campaign performance, refine strategies based on key metrics (CAC, CPL lead conversion), and optimize marketing spend for sustained growth.

- Collaboration: Partner with Revenue and Product to ensure marketing efforts are aligned with business objectives and customer pain points.

- Hands-On Execution: Take an active role in executing campaigns and daily marketing tasks, ensuring efficient implementation and high-quality output.

Ideal Candidate:

To thrive in this role, you must have:

- Bachelor's or Master's Degree in Marketing, Business, or a related field.

- Extensive senior marketing experience in B2B SaaS, specifically targeting the Enterprise market.

- Strong expertise in driving top-of-the-funnel growth by generating high-quality MQLs and optimizing MQL-to-SQL conversion to support revenue targets.

- Solid experience in performance marketing and technical marketing.

- A deep understanding of product features and the ability to translate them into compelling marketing materials, including sales decks, aligned with customer pain points.

- Data-driven decision-making skills, with experience analyzing key metrics such as CAC, LTV, and conversion rates to refine strategies and maximize ROI.

- A proactive approach to identifying and addressing customer needs, ensuring marketing efforts resonate with target audiences and drive engagement.

- A strategic and creative problem-solver with strong analytical skills to derive actionable insights from data, including key marketing metrics like CAC and ROI.

- A self-starter with a hands-on, execution-driven mindset, capable of working autonomously and thriving in a dynamic startup environment.

- Hands-on approach with a willingness to handle day-to-day marketing tasks directly.

- Leadership experience in managing and mentoring small teams, ensuring alignment with overall business objectives and fostering collaboration.