Director - Marketing/Chief Marketing Officer (15-20 yrs)

Leadership role in redefining the brand in India top line and bottom line growth

- Leading Category, Brand, Media, and Digital Marketing teams to achieve annual top-line, GM, and brand perception targets

- Guiding a team of high performers, nurturing their development by instilling strong values and fostering their capabilities.

- Directing the entire brand architecture & strategy from conception stage till go-to-market strategy

- Budget management & allocation to formulate the development and roll-out of annual brand plan.

- Developing differentiated positioning for the product to stand out in the market space

- Steering communication, brand image building and product awareness campaigns; evaluating communication through various channels

- Driving product launches & external events to boost the sales of the product

- Identifying target audience, organizing customer facing events & sponsorship for existing and prospect customers