Chief Marketing Officer/Branding Head - Retail (10-20 yrs)

The Chief Marketing Officer (CMO) will lead the marketing and branding efforts to drive customer engagement, increase brand equity, and fuel revenue growth in a highly competitive retail landscape. This role demands a dynamic leader with expertise in consumer insights, digital transformation, and omnichannel marketing to shape the brand's narrative and deliver a superior customer experience.

1. Marketing Strategy and Leadership:

- Develop and execute a comprehensive marketing strategy aligned with business objectives.

- Collaborate with the executive team to identify growth opportunities, including market expansion, product launches, and customer retention strategies.

2. Brand Management and Positioning:

- Own the brand identity and ensure consistent messaging across all platforms and customer touchpoints.

- Drive initiatives to enhance brand equity, recognition, and loyalty in the market.

- Oversee creative campaigns, ensuring they resonate with the target audience and align with the brand vision.

3. Customer-Centric Approach:

- Leverage consumer insights and market research to understand customer behaviour, preferences, and trends.

- Develop personalized marketing initiatives to enhance customer experience across physical and digital channels.

4. Digital and Omnichannel Marketing:

- Lead digital transformation efforts, focusing on e-commerce, social media, and online customer engagement.

- Implement omnichannel marketing strategies to integrate physical stores with digital platforms seamlessly.

5. Revenue and Performance Marketing:

- Drive revenue growth through ROI-focused campaigns, promotions, and partnerships.

- Monitor and optimize marketing budgets to achieve performance targets.

6. Partnerships and Collaborations:

- Identify and manage strategic partnerships with influencers, agencies, and vendors to amplify brand reach.

- Build alliances for co-branding, sponsorships, and loyalty programs.

7. Team Leadership and Development:

- Lead and mentor a diverse team of marketing, branding, and communication professionals.

- Foster a culture of creativity, innovation, and data-driven decision-making within the team.