Search Engine Marketing Role - Media & Entertainment Business (1-4 yrs)

- Work alongside & learn from best in class talent

- Opportunity to make a positive impact

- Leadership Role

Our client is seeking a highly skilled and experienced SEM Specialist to join our team. The ideal candidate will have proven experience managing PPC campaigns across major search engines, including Google, Yahoo, and Bing, with a strong focus on performance marketing, conversion optimization, and online customer acquisition.

The Job :

Key Responsibilities :

- Develop, execute, and optimize PPC campaigns across Google, Yahoo, and Bing.

- Manage and track budgets, analyze performance data, and deliver actionable insights to improve ROI.

- Utilize advanced website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends) to measure and optimize performance marketing strategies.

- Leverage bid management tools (Click Equations, Marin, Kenshoo, Search Ignite) to optimize bids and maximize campaign effectiveness.

- Plan and execute A/B and multivariate testing to improve conversion rates and campaign performance.

- Collaborate with web developers to ensure SEM strategies align with site architecture, website design, and HTML/CSS/JavaScript development constraints.

Ideal Candidate :

- You have at least 1 year experience ideally in SEO/SEM within Media & Entertainment industry.

- Experience within would be a strong advantage.

- You are a strong team player who can manage multiple stakeholders

- You are highly goal driven and work well in fast paced environments

- You possess strong analytical skills and are comfortable dealing with numerical data