Tumbledry - Senior Specialist - Performance Marketing (1-4 yrs)

Key Responsibilities :

- Develop comprehensive Google Ads strategies aligned with business goals, target audience, and advertising objectives.

- Conduct keyword research and competitor analysis to identify opportunities and optimize campaign performance.

- Create and set up Google Ads campaigns, ad groups, and keywords.

- Write compelling ad copy and create engaging ad extensions.

- Implement tracking mechanisms such as conversion tracking, remarketing tags, and custom audience lists.

- Monitor campaign performance, making adjustments to optimize key metrics (CTR, CPC, conversion rate, etc).

Relevant Experience/Education Required :

- Bachelor's degree in marketing, advertising, or a related field (or equivalent practical experience).

- Proven experience managing Google Ads campaigns, including Google Ads certification.

- In-depth knowledge of Google Ads platform, features, and best practices.