Manager - Content Marketing (3-5 yrs)

- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.

- Full-Time Position: Secure a stable and consistent work schedule.

- Similar Time Zone: Work seamlessly with a team in a compatible time zone.

- Established Company: Join a nearly 20-year-old successful & growing organisation.

- National Presence: Be part of a national Australian company.

- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.

- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful - Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.

- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.

- Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.

- Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.

- Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.

Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

The Job

KEY RESPONSIBILITIES

- Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.

- Utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting.

- Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.

- Update and refresh existing content to ensure relevance and maximise SEO impact.

- Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.

- Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.

- Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.

- Leverage AI-powered analytics to refine content delivery and distribution strategies.

KEY PERFORMANCE INDICATORS

- Cost per new piece of content

- Content engagement

- Expanding into new mediums (infographics, video)

Ideal Candidate

REQUIREMENTS

- This FULL-TIME ROLE will only suit someone who also meets the following requirements:

- Has a passion for excelling in all they do, and this is evidenced in references provided in your application

- Has extensive experience and evidence of achieving exceptional results in Brand Content Management

- Can be analytical, strategic, and creative when the role requires it

- Has perfect spoken & written English

- Has the highest integrity