Associate Manager - Category Management (E-Commerce)

We are seeking a dynamic individual with a blend of marketing creativity, analytical skills, and industry experience to drive effective marketing strategies for the Ecomm Business team.

Job Type: Full-Time (Work from Office)

Location: Bangalore

Experience - 4-5 years

Roles and Responsibilities

• Drive topline and bottom-line growth in line with company objectives.
• Monitor revenue, margin and their contribution to overall business targets.
• Regularly review category performance and present updates to senior management.
• Identify gaps and opportunities in the category to ensure growth on a month-on-month basis.
• Develop and implement category strategies, including pricing, product assortment, and promotional plans.
• Benchmark category performance against competitors and industry trends.
• Collaborate with the sourcing and procurement teams to ensure optimal stock levels and reduce inventory risks.
• Collaborate with the Category Ops, Category Marketing, CRM and Media teams to ensure proper visibility of respective categories
• Devise strategies to increase traffic and conversion metrics by closely monitoring all category funnels.
• Analyze customer behaviour, market trends, and feedback to sharpen the category strategy.
• Utilize data to identify consumer preferences and ensure the category meets evolving customer needs.
• Develop pricing strategies to drive volume, optimize margins, and maintain competitive positioning.
• Partner with sales, marketing, supply chain, and finance teams to align on category goals and execution plans.
• Generate and analyse weekly, monthly, and quarterly reports to track category performance.

SKILLS AND EXPERIENCE:

• Minimum of 2 years of experience in category marketing management
• Strong understanding of digital marketing channels and tools.
• Proficiency in analyzing data and deriving actionable insights.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Proven track record of successful campaign ideation and execution.