Area Sales Manager

Role & responsibilities

As Area Sales Manager, you will be responsible for leveraging the channel partners/ distributors & retailer network to drive revenue and profitability of Levista Coffee. This senior leadership role will lead the overall direction of secondary sales and distribution strategy, responsible for maximizing value in various distribution channels. The role will proactively foster a long-standing relationship with the distributors to enhance our competitive advantage in the industry.

Primary Responsibilities:

• Lead distribution strategies and initiatives for all distributors/ channel partners to grow top-line sales in identifying opportunities in all markets & segments and meet the overall revenue goals of the organization
• Define the overall strategy and objectives for the department, the key objectives in terms of revenue, growth, customer acquisition, secondary sales, distributors/ channels performance, channel operations performance, channel onboarding processes, etc.
• Present to the senior leadership a monthly/ quarterly/ annual report of the segment performance and its impact
• Create policies and frameworks for dealer operations and drive collection from them
• Develop, monitor and update financials involved in the collaborations with distributors to provide competitive rates and incentivize the channel partners according to market rates
• Demonstrate knowledge of new products, services, and trends within the industry and lead training programs focused on orienting the sales officers and distributors.
• Drive increased penetration of business through existing business partners and be responsible for the successful acquisition of new partners
• Ensure distribution standards of performance, behavior's, and attitudes commensurate with the company vision and values statements.
• Maintain mutually beneficial relationships with the Distributors to push revenue growth and prevent churn

Preferred candidate profile

Experience & Skills:

• 20 years of distribution/ channel management experience in the FMCG/ consumables or related industry
• Experience in conceptualizing, designing and implementing end-to-end strategies for the channel/ distributor management
• Experience handling large teams have strong people management and negotiation skills
• Understanding of business financials, with the ability to deliver results within financial parameters
• Deep understanding of channel creation & development
• Execution-oriented with a track record of success

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MBA marketing management

Minimum 20 Years of FMCG experience.