Salesforce Marketing Cloud Architect

We are looking for an experienced Salesforce Marketing Cloud Architect to design, implement, and manage enterprise-level marketing solutions for our global clients. The ideal candidate will have extensive expertise in Salesforce Marketing Cloud, a deep understanding of digital marketing strategies, and the ability to design scalable and efficient solutions tailored to business needs. This role offers flexibility to work as a part-time, contract, or full-time team member, depending on your availability and preferences.

Key Responsibilities:

• Architect, design, and implement scalable solutions in Salesforce Marketing Cloud, aligning with client business objectives.
• Lead technical design sessions and provide technical guidance to development teams.
• Integrate Salesforce Marketing Cloud with external systems using APIs, data extensions, and middleware tools.
• Define data models, create segmentation strategies, and configure journeys in Journey Builder.
• Design and develop custom solutions using AMPscript, SQL, SSJS, and REST/SOAP APIs.
• Ensure adherence to best practices for data security, scalability, and marketing campaign execution.
• Provide ongoing guidance on the usage of Marketing Cloud capabilities such as Email Studio, Mobile Studio, Interaction Studio, and Advertising Studio.
• Collaborate with marketing and business teams to optimize the performance of marketing automation processes.
• Create technical documentation and conduct knowledge-sharing sessions for stakeholders.
• Troubleshoot and resolve complex technical challenges in Marketing Cloud implementations.

Required Skills & Qualifications:

• Bachelor's degree in Computer Science, Marketing, or a related field.
• Minimum 7 years of experience in Salesforce Marketing Cloud architecture and implementation.
• Expertise in Salesforce Marketing Cloud tools, including Journey Builder, Email Studio, Content Builder, Automation Studio, and Mobile Studio.
• Proficiency in AMPscript, SQL, JavaScript (SSJS), and REST/SOAP APIs.
• Strong knowledge of data modeling, segmentation, and dynamic content personalization.
• Experience integrating Marketing Cloud with Salesforce CRM and external systems.
• Deep understanding of marketing automation and customer journey design.
• Exceptional problem-solving skills and ability to manage complex projects.
• Excellent written and verbal communication skills with experience in stakeholder management.

Good to Have:

• Salesforce certifications (e.g., Marketing Cloud Architect, Marketing Cloud Consultant).
• Experience with Agile methodologies and DevOps tools like Jenkins, Git, or similar.
• Knowledge of Einstein Analytics and AI-driven marketing solutions.
• Experience with GDPR and CCPA compliance in marketing processes.

What the Platform Offers:

• Vetted Opportunities: Work with top global companies and exciting projects tailored to your expertise.
• Flexible Engagement: Choose between part-time, contract, or full-time roles based on your availability and career goals.
• Global Exposure: Collaborate with clients across industries, gaining diverse experience in the Salesforce ecosystem.
• Supportive Ecosystem: Access a robust network of support from BlueHippo.io including professional growth resources and mentorship.
• Time Zone Alignment: Work within US time zones, ensuring seamless collaboration with international teams.

Application Process:

Submit your updated resume via Naukri.com. Once your application is reviewed, shortlisted candidates will be contacted for further discussions. After successfully completing the evaluation process, your profile will be approved and added to the BlueHippo.io platform, giving you access to a wide range of high-quality projects tailored to your expertise.