Senior Manager - Medico Marketing (9-15 yrs)

About Company:

A leading diagnostics and healthcare company with a strong presence across India and abroad. The company has been serving 20 million+ customers annually for over seven decades and operates through:

National & Regional Reference Laboratories in key locations.

The company fosters a collaborative and growth-oriented work environment, attracting talent from top institutions such as AFMC, IIMs, IITs, XLRI, and SP Jain. It is committed to continuous learning, ethical business practices, and operational excellence.

Position Details:

Role: Senior Manager - Medico Marketing

Location: Corporate Office, Gurgaon

Reports to: GM - Medico Marketing

Role Overview:

- The ideal candidate will be responsible for developing and executing marketing strategies for assigned product portfolios.

- The role requires close collaboration with internal teams, product marketing experts, and sales teams to ensure successful product positioning and market growth.

Key Responsibilities :

- Develop strategic plans for assigned product portfolios and execute them effectively.

- Monitor and adjust strategies based on market trends and competitor activities, ensuring target achievement.

- Drive annual operational planning and budget management for the assigned portfolio.

- Work with sales teams, conducting joint field visits and product training to enhance effectiveness.

- Create and execute geography/market-based growth plans.

- Conduct monthly competitor analysis to refine action plans.

- Oversee the product lifecycle, ensuring alignment across Technical, Marketing, Finance, and Sales teams to maximize sales and profitability.

- Support the development of new diagnostic tests with the technical team and drive market adoption through collaterals and activation plans.

- Participate in review meetings, techno-commercial discussions, and management functional meetings.

- Collaborate with business vendors and technical teams to develop speakers for CMEs, conferences, and educational programs.

- Conduct market visits (12-15 days per month) to strengthen market presence and gather insights.

- Perform other duties as assigned by management.

Requirements:

Education: Graduate in Science

Experience: 10-12 years in Product Marketing

Skills: Strong verbal, written, and presentation abilities