Senior Manager - Marketing & Branding - FMCG/FMCD (10-15 yrs)

Brief KRAs :

- Assumes responsibility for strategising & monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of La Opala's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives including ATL & BTL activities

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

Education : MBA (Marketing) from any reputed institute

Must have strong exposure in core Marketing ; Brand Management & Trade Marketing

Target Industry : FMCG ; Consumer Durable & FMEG

Stability in career is a mandatory criteria (Please do not apply if there are frequent job changes)