Retail store manager

Job description

To provide entrepreneurial insights in planning and managing Store Operations as well as direct and guide the Store Staff in achieving the Sales & Service Plan

Responsibilities:

Store Operations and Management:

• Maximize efficiency and protect business integrity by applying store SOPs (Standard Operating Procedures) and procedures guided by the Senior Operation Manager/ Reporting Manager.
• Follow SOP for Customer Service, VM, Store Ambience, Hygiene & Cash Collection
• Maintain floor standards including replenishment and presentation as well as the general appearance and cleanliness of the store.
• Assist Store Manager in managing the day-to-day operations of the outlet including, coaching, goal setting, support, and development of staff.
• Maintain the best retail standards as per the market positioning of the brand
• Identify seasonal promos, implement marketing promotions as per guidelines, and maximize returns from promotions. Ensure there is an increase in footfalls.
• Analyze secondary sales and stock in hand on a weekly basis and plan for replenishments.
• Responsible for Stock & Pilferage maintenance, perpetual inventory, and global stock count to control shrinkages and pilferages.
• Responsible for conserving and protecting company assets and inventory by regular stock take of assets and merchandise inventory.

Sales & Revenue Targets:

• Achieve volume and revenue goals at the assigned Company Store
• Achieve personal sales goals and the goals set for the Sales Team at the Store
• Target fixation & forecasting at SKU level.
• Drive sales and achieve targets of the store through superior customer service, events, and promotions
• Assisting Store Manager in planning & execution of micro-marketing activities at ground level
• Coach each store employee to establish realistic sales goals for each month and develop an action plan. Offer them advice, support, and motivation to help them meet their sales objectives.
• Assist store employees in the selling process whenever needed. Enhance the customer shopping experience by participating in the sales process.
• Proactively stay connected to the Customer through various means to evolve and build a long-lasting relationship
• Assist Store Manager in MIS Submission of daily / weekly / monthly reports to the Management.
• Manage all other matters pertaining to store sales and perform additional tasks as required

Customer Service and Operations:

• Ensure that Visual Merchandising is of the required quality and all fixtures are in working condition at all times.
• Ensure a positive customer experience is delivered at the store.
• Achieve customer satisfaction through the development of a customer service-oriented culture in the store.
• Strengthen brand identity through focused customer engagement and superior brand experience.
• Drive Loyalty Program at the Store to increase repeat business
• Respond to and resolve customer complaints in a timely manner.
• Handle customer queries and complaints efficiently and courteously

Team Management, Recruitment & Training:

• Plan and assign goals and tasks to the outlet sales teams.
• New staff induction and development
• Ensure staff retention and engagement is high through motivation, coaching, and guiding.
• Train, motivate, and guide the outlet sales teams.
• Evaluate the performance of the sales team and provide appropriate feedback.
• Conduct recruitment efforts & participate in selection decisions of new employees
• Identify training needs and define a training calendar for store staff.

Administration

• Ensure all staff/store facilities are as per norms.
• Ensure coordination with HO for staff and other day-to-day activities.
• Ensure the store achieves audit ratings as per the norms.
• Ensure action plans are executed based on mystery audit findings.
• Ensure adherence to SHOWOFF standards and sops.

Key Result Areas (KRAs)

• Achievement of targets
• Customer Service
• Stock Management and controls
• Marketing and Promotions
• Staff Management and Team Development
• Administration

Required Candidate profile

Desired Candidate Profile:

• Graduate with 1 to 6 years of progressively responsible experience in Apparel Retail Store management
• Proven track record of sales success in a retail environment.
• Excellent customer service skills
• Able to communicate with people of all levels with good flexibility and initiatives
• Good Grooming and a Pleasant personality, energetic, mature, and attentive to details
• Committed to building relationships with customers
• A pleasant disposition, excellent written and spoken communication skills, and high enthusiasm levels are important job attributes for this position
• Excellent leadership abilities and Team-player
• Computer literate