Sports Marketing Manager

Key Responsibilities:

• Event management: Planning and executing events, HCL Cyclothons, HCL Squash events and HCL Bridge.
• Business development: Managing relationships with corporate partners, sponsors, and other entities
• Marketing: Promoting events, athletes, merchandise, social media, etc
• Plan and execute engagement activities with cyclists, sports athletes across the year
• Oversee and manage the initiatives, the social media pages in collaboration with an agency, ensuring good branding under the company guidelines
• Develop, execute and support the respective program leaders to run and manage the social media platforms
• Help conceptualising and executing the brands ATL and BTL activities, (including Radio, print, outdoor, digital) with focus on strategy, media planning and buying, and creative design and production
• Collaborate with social media and design agencies to develop impactful campaigns and marketing materials, ensuring alignment with brand guidelines
• Develop reports and PowerPoint presentations summarising key metrics, campaign performance and strategic insights
• Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
• Identify and establish partnerships with relevant industry players, influencers, and organizations.

Key Skills Qualifications

• Event Logistics and Coordination
• Budgeting and Financial Management
• Good knowledge and understanding of production elements
• Problem-Solving and Decision-Making
• Excellent Communication and Interpersonal Skills
• Proven experience in marketing, with a focus on social media and event promotion
• Demonstrated ability to create and execute successful marketing campaigns
• Excellent written and verbal communication skills, and love for copy writing and sporty communication
• Good knowledge of MS Office, particularly Excel and PowerPoint
• Creativity and passion for staying ahead of marketing trends
• Familiarity with digital marketing tools and analytics platforms
• Creative thinking, problem-solving skills, ability to work independently and collaboratively in a fast-paced environment
• Good to have - interest in Sports like Squash, Bridge, Football and Cycling

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or Sports Marketing
• Experience: 4 - 10 years, working for an established brand with exposure to Sports Management