Brand Strategist

Position Summary
We are seeking a dynamic and results-oriented Brand Strategist to develop, execute, and oversee strategic initiatives that enhance brand positioning and drive growth. The ideal candidate will possess a deep understanding of market trends, consumer behavior, and branding principles to craft compelling strategies that resonate with target audiences.

Key Responsibilities

• Brand Development: Create and refine brand positioning, messaging, and identity to align with company goals and market trends.
• Market Research: Conduct thorough market analysis to understand customer insights, competitor positioning, and industry trends.
• Strategy Creation: Develop comprehensive brand strategies that span advertising, digital marketing, content creation, and customer engagement.
• Collaboration: Partner with cross-functional teams including design, product development, marketing, and sales to ensure cohesive brand communication.
• Campaign Oversight: Lead the planning and execution of branding campaigns across various channels, ensuring alignment with brand guidelines.
• Performance Metrics: Define KPIs and track the success of branding efforts, using data to refine strategies and achieve objectives.
• Content Strategy: Guide content creation to ensure brand voice consistency across all platforms.
• Trendspotting: Stay ahead of industry trends and consumer preferences to identify opportunities for brand innovation.