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23 Scoop Technologies Jobs

Web Analytics Developer - Tag Management System (6-8 yrs)

6-8 years

Web Analytics Developer - Tag Management System (6-8 yrs)

Scoop Technologies

posted 17hr ago

Job Description

Job Description :


Role : Web Analytics Developer

Experience : 5+ years

Location : All UST Locations

Employment Type : Full-time

Job Summary :

We are seeking an experienced Web Analytics Specialist with 5+ years of expertise in web analytics, tag management, and implementation. The ideal candidate will have strong hands-on experience with tools like Google Tag Manager (GTM), Looker Studio, and other related platforms to measure, analyze, and optimize web performance and digital marketing efforts.

Key Responsibilities :

Web Analytics Implementation :

- Set up and maintain web analytics platforms to track key performance indicators (KPIs) and user behavior.

- Ensure accurate tracking and reporting of website and campaign performance metrics.

Tag Management :

- Manage, configure, and troubleshoot tags in Google Tag Manager (GTM) or other tag management systems.

- Implement event tracking, custom tags, and data layer specifications.

Data Visualization and Reporting :

- Create and maintain dashboards in Looker Studio (formerly Google Data Studio) to visualize analytics data.

- Present actionable insights to stakeholders and recommend data-driven strategies.

Collaboration and Strategy :


- Collaborate with developers, marketers, and other teams to ensure proper data capture and analytics setup.

- Develop and document tagging strategies, analytics implementations, and best practices.

Optimization and Troubleshooting :


- Identify data inconsistencies and troubleshoot analytics configurations.

- Optimize website performance and user experience based on analytics insights.

Required Skills :


- Web Analytics Tools : Proficiency in Google Analytics (GA4 preferred) or other web analytics platforms.


- Tag Management Systems : Strong expertise in Google Tag Manager (GTM).

- Visualization Tools : Experience with Looker Studio for creating custom dashboards and reports.

- Technical Expertise : Understanding of JavaScript, HTML, and data layers for implementing analytics solutions.

- Analytical Skills : Strong ability to interpret data and provide actionable recommendations.

- Communication Skills : Excellent written and verbal communication for presenting findings to stakeholders.


Functional Areas: Other

Read full job description

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Flexible timing
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Scoop Technologies Benefits

Team Outings
Work From Home
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Soft Skill Training
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