23 Scoop Technologies Jobs
Web Analytics Developer - Tag Management System (6-8 yrs)
Scoop Technologies
posted 17hr ago
Flexible timing
Key skills for the job
Job Description :
Role : Web Analytics Developer
Experience : 5+ years
Location : All UST Locations
Employment Type : Full-time
Job Summary :
We are seeking an experienced Web Analytics Specialist with 5+ years of expertise in web analytics, tag management, and implementation. The ideal candidate will have strong hands-on experience with tools like Google Tag Manager (GTM), Looker Studio, and other related platforms to measure, analyze, and optimize web performance and digital marketing efforts.
Key Responsibilities :
Web Analytics Implementation :
- Set up and maintain web analytics platforms to track key performance indicators (KPIs) and user behavior.
- Ensure accurate tracking and reporting of website and campaign performance metrics.
Tag Management :
- Manage, configure, and troubleshoot tags in Google Tag Manager (GTM) or other tag management systems.
- Implement event tracking, custom tags, and data layer specifications.
Data Visualization and Reporting :
- Create and maintain dashboards in Looker Studio (formerly Google Data Studio) to visualize analytics data.
- Present actionable insights to stakeholders and recommend data-driven strategies.
Collaboration and Strategy :
- Collaborate with developers, marketers, and other teams to ensure proper data capture and analytics setup.
- Develop and document tagging strategies, analytics implementations, and best practices.
Optimization and Troubleshooting :
- Identify data inconsistencies and troubleshoot analytics configurations.
- Optimize website performance and user experience based on analytics insights.
Required Skills :
- Web Analytics Tools : Proficiency in Google Analytics (GA4 preferred) or other web analytics platforms.
- Tag Management Systems : Strong expertise in Google Tag Manager (GTM).
- Visualization Tools : Experience with Looker Studio for creating custom dashboards and reports.
- Technical Expertise : Understanding of JavaScript, HTML, and data layers for implementing analytics solutions.
- Analytical Skills : Strong ability to interpret data and provide actionable recommendations.
- Communication Skills : Excellent written and verbal communication for presenting findings to stakeholders.
Functional Areas: Other
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