TrueTech - Adobe Analytics Developer (5-8 yrs)

Role Overview : Senior Adobe Analytics Developer (with minimum 5+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.

Key Responsibilities :

Implementation & Configuration :

- Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.

- Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging.

- Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.

- Configure and maintain Adobe Analytics reports and dashboards.

- Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.

Data Layer and Tag Management :

- Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.

- Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.

- Troubleshoot and resolve technical issues related to tag management and data collection.

Data Analysis & Reporting :

- Analyse large datasets to identify trends, patterns and opportunities for optimization.

- Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.

- Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.

Technical Expertise :

- Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools.

- Strong knowledge of JavaScript, HTML5, CSS and web technologies.

- Experience with SQL, ETL processes and data warehousing is advantageous.

- Develop and maintain Adobe Analytics tracking specifications and documentation.

- Ensure data accuracy and integrity through rigorous testing and validation.