Branch Sales Manager

Role: Branch Sales Manager- ME Direct Reporting To: Branch Manager
Grade: Functional Reporting To:
Department: Business
ROLE PURPOSE
The purpose of this role is to drive and implement an effective marketing and sales strategy for the branch in order to build SBFC into the trusted lender of
choice, while ensuring sourcing is done from desired customer profiles
ROLE DETAILS
DOKey Responsibilities / Accountabilities DISPLAY - Qualifications and Experience
• Initiate Daily, Weekly and Monthly sales planning
Qualifications and Technical Skills
o Effective communication of individual target expectation and team target expectation to the team and
plan accordingly • Graduate Degree
• Knowledge of finance industry, o Adherence of daywise sales plan for self and his team for market activities
o Ensuring regular follow up to track progress of team and take corrective action wherever required • Experience of branch sales and
operations in NBFCs
Overall and Specific Experience o Ensuring proper planning and availability of resources in advance for all market activities, coordinate
with Branch Manager for activities which will be done in conjunction with other branch staff • 3+ years of overall experience Key Behavioural Attributes
• Financial Acumen
o maintain daily sales efficiency by ensuring leads are updated in daily sales report by team
o Initiate NPA customer calling for pending payments
• Analytical Thinking
• Sales orientation
• Generating new business and ensure the productivity month on month basis• Ensure all customers provide references, improve customer satisfaction in order to increase retention
• Attend personal discussion with customer to understand customer profile. Provide insights to credit team to
reduce fraudulent cases
• Improve branch Sales efficiency and effectiveness
o Proper sales planning activities in areas to increase customer connect
o Collect references from all customers and ensure calling and sending SMSs to all leads to increase
conversion rate
o Planning customer visits to old customers/ HNI customers who have closed accounts to bring them
back to SBFC
o follow up on interest collection to minimise penal charges for each customer and increase customer
loyalty
o Attend all trainings on policy and process changes as and when required Key Interactions
Internal
o Branch Manager
o Regional Business Head
o Auditor
o Area Credit Manager
Externalo External Authorities for driving any
activities in area o Society Secretary
Validated by :
Validated on : Revised by : o Vendors

Role: Branch Sales Manager- ME Direct Reporting To: Branch Manager
Grade: Functional Reporting To:
Department: Business
Revised on :
Incumbent’s Name : __________________________________, Designation: ________________________ Incumbent’s Signature:________________________ Date: __________________