Area Business Manager

Role & responsibilities

Conduct Daily, Weekly and Monthly sales planning

1. Effective communication of individual target and team target expectation to the team and plan accordingly

2. Adherence of day wise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action

3. Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered

4. Interact with branch operations team to check existing borrower (EB) customer calling for upselling,

Responsible for ME target for the region

1. Ensure achievement of the assigned target & create healthy branch portfolio

2. ensure productivity of sales team BSMs and SOs

Create and drive area specific marketing strategies to build the Brand of SBFC in the area

1. Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customers

2. Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references

3. Conduct competitor benchmarking in the area and develop competing strategies

Improve branch Sales efficiency and effectiveness

1. Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect

2. Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate

3. Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC

4. follow up on interest collection to minimise penal charges for each customer and increase customer loyalty

5. Attend all trainings on policy and process changes as and when required

Preferred candidate profile

• Team Handling experience required
• Experience in LAP and MSME
• Minimum 4-5 years experience required

Perks and benefits

• Incentive