Marketing Analyst - CRM Analytics (4-6 yrs)

Role Description:

- The Marketing Analyst will play a key role in analyzing market trends, customer behavior, and campaign performance to provide actionable insights that help improve marketing efforts.

- You will work closely with the marketing team to evaluate the effectiveness of campaigns, optimize digital and traditional marketing strategies, and provide recommendations to achieve better results.

- The ideal candidate will have strong analytical skills, attention to detail, and a passion for data-driven decision-making.

Key Responsibilities:

Data Collection & Analysis:

- Collect, analyze, and interpret marketing data from various sources, including web analytics, customer surveys, social media, and sales data.

- Use statistical methods and tools to identify trends, patterns, and insights that support marketing decisions.

- Analyze customer demographics, behavior, and engagement metrics to understand market trends and preferences.

Marketing Campaign Performance Analysis:

- Measure the effectiveness of marketing campaigns across various channels, including digital, social media, email, print, and events.

- Track key performance indicators (KPIs) such as ROI, conversion rates, lead generation, and customer acquisition costs.

- Provide regular reports and dashboards to monitor the success of marketing initiatives and recommend optimization strategies.