Marketing Sales Representative

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement,

influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular

touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

• Identify, convert and engage new influencers as per targets
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer

engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints

around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute

gifts/product samples/brochures etc

• Nurture and develop strong professional relationships with tagged influencers and key retailers ensure consistent billings

on app

• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product

demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material

display, sharing marketing collaterals/brochures etc.

Process initiatives

• Complete trainings as per the defined training calendar
• 100% adherence to KPI monitoring process