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48 Sahrudaya Healthcare (Medicover Hospitals) Jobs

Marketing Head

10-20 years

₹ 15 - 25L/yr

Bangalore / Bengaluru

1 vacancy

Marketing Head

Sahrudaya Healthcare (Medicover Hospitals)

posted 16hr ago

Job Description

Key Responsibilities

  • Devise short and long term strategies aiming to build brand identity & budgets.
  • Continuously work towards creation of brand awareness by partnering with various advertisement and PR agencies for creative inputs-website development and up gradation.
  • Ensure external & internal communications focus on creating positive impact of the brand. Ensure required brand guidelines are adhered by maintaining uniform look-and-feel.
  • Manage the various events for brand promotion activities for enhanced brand recall value.
  • Initiate web-based marketing platforms and create strong brand positioning.
  • Liaison with media and creative agencies for brand promotion activities for placing advertisements in various media including hoardings.
  • Liaison with public relations firm for positioning the articles in the print and digital media.
  • Interaction with various publications to promote break through surgeries, publicize achievements in leading dailies and electronic media.
  • Analyse the monthly media visibility report and present the same to the management team for developing the action plan.
  • Responsible for Content Management of various marketing communication material such as advertisements, brochures, leaflets, banners etc.
  • Responsible for design, development, content management, display of promotional packages and ensuring the continuous up-dation of the website with current information.
  • Responsible for designing of event related posters, brochures, invites, banners etc. by coordinating with the outsourced team.
  • Work with the management and marketing team to decide, plan, strategize, priorities and publicize the unit/departments strengths, features, unique specialties, achievements etc and thereby promote business development.
  • Will be responsible for the marketing related activities in coordination with the respective operation leaders for revenue generation through promotional activities for assigned departments.
  • Calculate Marketing Return on Investment (MROI) to optimize use of resources.

Conduct Market Intelligence Studies to benchmark and review strategies & Plans

  • Develop and manage sales and marketing budgets.
  • Ensure the maximum benefit is attained towards running various campaigns vis-a-vis cost incurred.
  • Develop and implement sales processes and tools to measure and optimize the effectiveness of the sales force.
  • Oversee the development and management of internal operating budgets.
  • Provide guidance to the deportees to enhance business through Corporate tie ups and Sponsorships.
  • Introduce promotional/ Below the Line (BTL) activities to maximize the responses like-running Residential Welfare Association campaigns.
  • Monitor consumer behavior and market trends through market research activities and take appropriate action for the same.

Employment Type: Full Time, Permanent

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What people at Sahrudaya Healthcare (Medicover Hospitals) are saying

4.5
 Rating based on 4 Marketing Head reviews

Likes

Working at Sahrudaya Healthcare (Medicover Hospitals) is incredibly rewarding. The collaborative environment, commitment to patient care, and the opportunity to make a meaningful impact on people's lives are some of the key aspects I appreciate. The focus on innovation, professional growth, and the strong sense of community among the staff make it a fulfilling place to work.

  • Salary - Good
    +6 more
Dislikes

While working at Sahrudaya Healthcare (Medicover Hospitals) is largely positive, challenges do exist, as in any organization. Sometimes, the demands of the job can lead to high levels of stress, especially when dealing with complex cases or tight deadlines. Additionally, balancing administrative tasks with patient care can be challen..Read More

    Read 4 Marketing Head reviews

    Marketing Head salary at Sahrudaya Healthcare (Medicover Hospitals)

    reported by 7 employees with 8-18 years exp.
    ₹8 L/yr - ₹16 L/yr
    60% less than the average Marketing Head Salary in India
    View more details

    What Sahrudaya Healthcare (Medicover Hospitals) employees are saying about work life

    based on 2.5k employees
    60%
    64%
    56%
    97%
    Flexible timing
    Monday to Saturday
    No travel
    Day Shift
    View more insights

    Sahrudaya Healthcare (Medicover Hospitals) Benefits

    Submitted by Company
    Cafeteria
    Team Outings
    Soft Skill Training
    Health Insurance
    Job Training
    Submitted by Employees
    Job Training
    Soft Skill Training
    Health Insurance
    Cafeteria
    Education Assistance
    Team Outings +6 more
    View more benefits

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