Sr. Manager / Manager - Branding

We are seeking a dynamic Marketing and Communications Specialist to drive our branding and communication efforts. The ideal candidate will possess a strong background in digital marketing, public relations, media relations, and vendor management, contributing to the development and execution of strategic initiatives that enhance our brand presence and engagement.

Key Responsibilities:

• Communication Strategies: Develop and implement comprehensive communication strategies that align with organizational goals.
• Branding: Collaborate with stakeholders to maintain and evolve the brand identity across all channels.
• Public Relations: Manage PR campaigns, including press releases, media events, and crisis communications.
• Digital Marketing: Execute digital marketing initiatives, including SEO, PPC, email campaigns, and social media management to enhance online visibility.
• Media Relations: Build and maintain relationships with media representatives and stakeholders to maximize coverage and promote positive narratives.
• Website Management: Oversee website content updates, ensuring user-friendly navigation and effective messaging.
• Vendor Management: Collaborate with external vendors for marketing efforts and ensure alignment with our strategic objectives.
• Performance Analytics: Monitor and analyze campaign performance metrics, prepare reports, and provide recommendations for improvement.
• Content Creation: Develop high-quality content for various platforms, including blogs, newsletters, and promotional materials.

Qualifications:

• Bachelors degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in communications, branding, or digital marketing.
• Strong understanding of media relations and proven skills in building strategic partnerships.
• Proficiency in digital marketing tools and analytics (e.g., Google Analytics, social media platforms, email marketing software).
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong interpersonal skills with a collaborative spirit.