Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 1K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

RouteMobile

Compare

3.9

based on 68 Reviews

23 RouteMobile Jobs

Partner Marketing Manager

RouteSms Solutions Ltd

3.9

based on 68 Reviews

10-20 years

Mumbai

1 vacancy

Partner Marketing Manager

RouteMobile

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Event Management Computer Networking Project Management CRM Product Marketing

+ 4 more

Job Description

Route Mobile Limited is seeking an experienced and dynamic Partner Marketing Manager to lead our marketing initiatives with key partners including Independent Software Vendors (ISVs), System Integrators, and CRM vendors. The ideal candidate will have a proven track record in driving co-marketing strategies, developing joint go-to-market (GTM) plans, and executing programs that deliver measurable business results. This role will work closely with the sales, product, and partner management teams to strengthen partner relationships, enhance brand presence, and accelerate growth through strategic marketing partnerships.

Key Responsibilities:

1. Strategic Planning & Execution:

Develop and implement a comprehensive partner marketing strategy that aligns with Route Mobile s business objectives.
Drive joint marketing campaigns with partners such as ISVs, System Integrators, and CRM vendors to boost lead generation and brand awareness.
Create co-branded content, case studies, and success stories to showcase the value of partnerships.
Collaborate with product teams to align partner marketing efforts with product roadmaps and go-to-market strategies.

2. Partner Relationships:

Build and maintain strong relationships with key partners, understanding their business goals and developing joint marketing initiatives to support mutual growth.
Act as the primary marketing contact for partners, coordinating between Route Mobile s internal teams and partner organizations to ensure effective collaboration.

3. Campaign Management & Execution:

Develop and manage integrated marketing campaigns including digital marketing, events, webinars, and content marketing to drive partner engagement and lead generation.
Track, analyze, and report on the effectiveness of partner marketing campaigns to ensure alignment with business goals and ROI.

4. Event Management:

Plan and execute joint partner events (conferences, webinars, and roundtables) to drive lead generation and increase brand visibility within key market segments.
Represent Route Mobile at partner events to foster networking opportunities and strengthen partner relationships.

5. Content Development:

Work closely with content, design, and product teams to create compelling partner marketing collateral including whitepapers, product brochures, videos, presentations, and online content.
Collaborate with the partner teams to ensure that Route Mobile s value proposition is effectively communicated across all partner marketing materials.

6. Cross-functional Collaboration:

Collaborate with the sales team to align partner marketing initiatives with sales goals, ensuring effective lead hand-off and pipeline tracking.
Work with the product marketing team to align partner programs with product launches and key features, driving greater awareness and adoption.

7. Market Insights:

Stay up-to-date on industry trends, market conditions, and competitor activities to identify new opportunities for partner collaboration and differentiation.

Qualifications & Skills:

10+ years of experience in partner marketing, channel marketing, or related roles within the telecommunications, cloud communications, or SaaS industry.
Proven experience in managing marketing partnerships with ISVs, System Integrators, or CRM vendors.
Strong understanding of B2B marketing strategies, with a focus on co-marketing, lead generation, and campaign management.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Strong analytical skills with the ability to measure and report on marketing effectiveness.
Exceptional communication, negotiation, and relationship-building skills.
A results-driven approach with a strong sense of ownership and accountability.

Master s degree in Marketing, Business Administration, or a related field.

Opportunity to work with a global leader in cloud communications, helping enterprises enhance customer engagement.
Collaborative work environment with opportunities for career growth and development.
Be at the forefront of innovation in a rapidly evolving industry.

Employment Type: Full Time, Permanent

Read full job description