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17 RouteMobile Jobs
Partner Marketing Manager
RouteMobile
posted 4mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Route Mobile Limited is seeking an experienced and dynamic Partner Marketing Manager to lead our marketing initiatives with key partners including Independent Software Vendors (ISVs), System Integrators, and CRM vendors. The ideal candidate will have a proven track record in driving co-marketing strategies, developing joint go-to-market (GTM) plans, and executing programs that deliver measurable business results. This role will work closely with the sales, product, and partner management teams to strengthen partner relationships, enhance brand presence, and accelerate growth through strategic marketing partnerships.
Key Responsibilities:
1. Strategic Planning & Execution:
- Develop and implement a comprehensive partner marketing strategy that aligns with Route Mobile s business objectives.
- Drive joint marketing campaigns with partners such as ISVs, System Integrators, and CRM vendors to boost lead generation and brand awareness.
- Create co-branded content, case studies, and success stories to showcase the value of partnerships.
- Collaborate with product teams to align partner marketing efforts with product roadmaps and go-to-market strategies.
2. Partner Relationships:
- Build and maintain strong relationships with key partners, understanding their business goals and developing joint marketing initiatives to support mutual growth.
- Act as the primary marketing contact for partners, coordinating between Route Mobile s internal teams and partner organizations to ensure effective collaboration.
3. Campaign Management & Execution:
- Develop and manage integrated marketing campaigns including digital marketing, events, webinars, and content marketing to drive partner engagement and lead generation.
- Track, analyze, and report on the effectiveness of partner marketing campaigns to ensure alignment with business goals and ROI.
4. Event Management:
- Plan and execute joint partner events (conferences, webinars, and roundtables) to drive lead generation and increase brand visibility within key market segments.
- Represent Route Mobile at partner events to foster networking opportunities and strengthen partner relationships.
5. Content Development:
- Work closely with content, design, and product teams to create compelling partner marketing collateral including whitepapers, product brochures, videos, presentations, and online content.
- Collaborate with the partner teams to ensure that Route Mobile s value proposition is effectively communicated across all partner marketing materials.
6. Cross-functional Collaboration:
- Collaborate with the sales team to align partner marketing initiatives with sales goals, ensuring effective lead hand-off and pipeline tracking.
- Work with the product marketing team to align partner programs with product launches and key features, driving greater awareness and adoption.
7. Market Insights:
- Stay up-to-date on industry trends, market conditions, and competitor activities to identify new opportunities for partner collaboration and differentiation.
- 10+ years of experience in partner marketing, channel marketing, or related roles within the telecommunications, cloud communications, or SaaS industry.
- Proven experience in managing marketing partnerships with ISVs, System Integrators, or CRM vendors.
- Strong understanding of B2B marketing strategies, with a focus on co-marketing, lead generation, and campaign management.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills with the ability to measure and report on marketing effectiveness.
- Exceptional communication, negotiation, and relationship-building skills.
- A results-driven approach with a strong sense of ownership and accountability.
- Opportunity to work with a global leader in cloud communications, helping enterprises enhance customer engagement.
- Collaborative work environment with opportunities for career growth and development.
- Be at the forefront of innovation in a rapidly evolving industry.
Employment Type: Full Time, Permanent
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based on 80 employees
Flexible timing
Monday to Friday
No travel
Day Shift
RouteMobile Benefits
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