Partner Marketing Manager - Global

PURPOSE AND SCOPE

Partner Marketing Manager - Global is responsible for developing a comprehensive marketing strategy for events, encompassing brand awareness and partner activations and supervise the planning and execution of in-person events, ensuring alignment with brand objectives and achieving attendee targets across India.

Key Responsibilities:

Partnership Management

• Build and maintain relationships with key global and local organisations to generate high-quality leads and strengthen brand presence.
• Work in alignment with the other two Partner Marketing Managers and manage existing partnerships, ensuring they align with event objectives and business KPIs.

Event and Engagement Management

• Develop a comprehensive marketing strategy for events, encompassing brand awareness and partner activations.
• Supervise the planning and execution of in-person events, ensuring alignment with brand objectives and achieving attendee targets across India.
• Design and map event nurture flows to ensure they are engaging and drive event success.
• Collaborate with Creative, Content, Surge Agency, and Paid Media teams to ensure timely execution of event marketing initiatives.
• Lead brand awareness campaigns through strategic OOH advertising, partnerships, community engagement, and on-ground marketing activities.
• Partner with the Head of Events to ensure the event agenda is content-rich and engaging.

Budget and Performance Management

• Oversee marketing budgets for partner and brand awareness initiatives in India, ensuring optimal allocation of resources.
• Track and analyse performance metrics to assess the effectiveness of partner campaigns and promotional activities, ensuring they meet lead generation and engagement goals.
• Refine marketing strategies using data-driven insights to enhance lead quality and improve event outcomes.

Team Collaboration

• Manage, mentor, and inspire the Marketing Co-ordinator in India, fostering creativity and driving high-impact campaigns.
• Collaborate with cross-functional teams, including event planning, sales, and regional managers, to maintain alignment and synergy across initiatives.

Key Performance Indicators (KPIs):

• Achieve X% growth in high-quality leads generated through partner collaborations.
• Activate and manage X strategic partnerships annually to support business and event goals.
• Meet or exceed attendance and engagement targets for in-person events.
• Ensure marketing budgets align with event and engagement objectives while maximising ROI.
• Elevate brand awareness through local sponsorships, strategic partnerships, and impactful campaigns.

Desired Skills and Requirement

• Negotiation and relationship management skills
• Analytical and problem-solving abilities
• Good organizational and time management skills
• Experience working with different marketing software
• Knowledge of marketing strategies, such as email and social media campaigns

SI-UK & SI-Global respects diversity and is an equal-opportunity employer.