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General Manager , Marketing
RouteMobile
posted 5d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Key Responsibilities:
1. Marketing Strategy Execution:
- Develop and implement a global marketing strategy aligned with Route Mobile s business goals and objectives.
- Drive the creation and execution of integrated marketing campaigns across digital, field marketing, and partner channels, ensuring each campaign is optimized for lead generation and conversion.
- Oversee regional marketing strategies, ensuring alignment with local market dynamics and sales objectives across key geographies.
2. Lead Generation:
- Own lead generation initiatives, driving qualified leads through multi-channel campaigns, including digital marketing (SEO/SEM, content marketing, email marketing) and event-driven marketing.
- Develop and implement ABM (Account-Based Marketing) strategies to target key accounts in collaboration with the sales team.
- Track and analyze the lead funnel, optimizing conversion rates and maximizing pipeline growth.
3. Field Marketing Events:
- Plan and execute field marketing events such as trade shows, conferences, webinars, and roundtables to drive lead generation and brand visibility.
- Collaborate with regional sales and business development teams to localize marketing campaigns and materials for greater impact in specific markets.
- Ensure consistent brand messaging and positioning at all events and field marketing activities.
4. Sales Collaboration Alignment:
- Work closely with the sales team to ensure marketing initiatives align with sales goals, developing a cohesive marketing and sales plan to drive business growth.
- Lead marketing-sourced opportunities and ensure effective lead handover to the sales team, monitoring follow-ups and conversion outcomes.
- Enable the sales team with collateral, case studies, and product marketing materials to support effective selling.
5. Marketing ROI Analytics:
- Establish and track key marketing metrics, including campaign performance, lead generation, and conversion rates, to measure the return on marketing investment (ROI).
- Provide detailed reports to senior leadership on marketing effectiveness, budget utilization, and key performance indicators.
- Continuously optimize campaigns through data analysis, adjusting strategies to maximize results.
6. Campaign Management Content Creation:
- Lead the creation of impactful, customer-focused content across multiple platforms, including blog posts, whitepapers, case studies, videos, and more.
- Oversee the planning and execution of global marketing campaigns across paid and organic channels to increase brand awareness and demand generation.
- Collaborate with the product marketing team to ensure messaging aligns with product launches and innovation.
7. Cross-Functional Leadership:
- Serve as the marketing point of contact for cross-functional teams, collaborating with product management, sales, and business development to ensure alignment with overall business strategy.
- Manage and mentor a team of marketing professionals, fostering a high-performance culture and professional development.
8. Budget Management:
- Develop and manage the global marketing budget, ensuring optimal allocation of resources to meet lead generation and branding objectives.
- Ensure cost-efficient spending across all marketing activities, balancing budget constraints with the need to drive impactful results.
- 12+ years of experience in B2B marketing, with a strong background in digital marketing, field marketing, and demand generation.
- Proven track record of developing and executing successful marketing campaigns, including lead generation and regional marketing initiatives.
- Expertise in marketing tools and platforms, including CRM systems, marketing automation platforms, and data analytics.
- Demonstrated ability to collaborate with sales teams and align marketing strategies with sales objectives.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong analytical mindset with experience in measuring marketing ROI and optimizing campaigns based on data-driven insights.
- Exceptional communication, presentation, and leadership skills, with the ability to manage and mentor a marketing team.
Employment Type: Full Time, Permanent
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What people at RouteMobile are saying
General Manager salary at RouteMobile
reported by
4
employees
with 1-17
years exp.
₹23.4
L/yr - ₹36
L/yr
14%
less
than the average General Manager Salary in India
View more details
What RouteMobile employees are saying about work life
based on 68 employees
Flexible timing
Monday to Friday
No travel
Day Shift
RouteMobile Benefits
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