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Marketing Partner
Roche Holding
posted 18hr ago
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Job Description
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
Marketing Partner
Job Location - Kolkata, West Bengal
The Position
A healthier future. It s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That s what makes us Roche.
You will be building an annual brand plan for the assigned brands and train the cluster marketing teams on the same. You will connect with the global teams to help develop brand solutions. You will be contributing to Marketing Chapter level All India Projects
The Opportunity
- You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
- You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
- You will ensure implementation of the marketing campaigns for all Roche brands within the state
- Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation and promotes cross-functional communication and tactical planning to maximize patient and revenue impact
- You will ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.
- You will liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
- Design of awareness campaigns & calculate ROIs and support customization of pricing and PAP solutions
Who you are
- You are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management/marketing role. You should have a good understanding of the market in various therapy and should be willing to relocate to Lucknow.
- Portfolio management experience (Preferred) Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology preferred
Employment Type: Full Time, Permanent
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