Digital Marketing Director

Responsibilities:
Strategic Leadership:
Develop and execute comprehensive marketing strategies aligned with company goals.
Lead branding, positioning, and messaging to strengthen the companys market presence.
Identify new opportunities through industry trend analysis and market research.
Content Development:
Oversee the creation of compelling, high-quality content, including blogs, case studies, newsletters, and social media.
Collaborate with internal teams to produce marketing collateral that resonates with target audiences.
Digital Marketing and Lead Generation:
Design and implement data-driven digital campaigns across SEO, SEM, email marketing, and social media.
Drive lead generation and nurturing initiatives, building a robust marketing pipeline to support sales.
Team Leadership and Collaboration:
Build and mentor a high-performing marketing team, fostering innovation and growth.
Collaborate with agency partners, freelancers, and vendors to ensure cohesive execution of campaigns.
Analytics and Reporting:
Set and measure KPIs for marketing initiatives, presenting actionable insights to leadership.
Utilize analytics tools to refine strategies and enhance ROI.

Desired Skills:
8+ years of experience in marketing leadership roles, including brand management. Proven success in creating and executing strategies that drive business growth
Strong understanding of content marketing, SEO, SEM, and digital advertising
Experience with CRM and marketing automation tools
Exceptional interpersonal and communication skills to build relationships with clients, partners, and internal teams
Advanced data analysis skills to translate insights into impactful strategies
Familiarity with marketing tools like HubSpot, Google Analytics, and Adobe Creative Suite is a plus
Excellent project management skills with the ability to multitask and meet deadlines
Creative problem-solver with a strategic mindset and strong leadership capabilities
Collaborative approach to team management and stakeholder engagement
Creative thinker with the ability to develop innovative strategies that increase engagement and brand awareness
Ability to interpret and present data effectively to make informed marketing decisions
Proficiency with social media platforms and tools for analytics, performance tracking, and scheduling