SEO Specialist

We are seeking an experienced SEO Specialist to join our team. In this role, you'll drive our online visibility through strategic analysis and implementation of SEO best practices. Your expertise will be crucial in shaping our digital success by optimizing websites and enhancing organic search rankings. Join us and make a significant impact on our brand's online presence.

Responsibilities:
Conduct thorough keyword research to identify growth opportunities and formulate targeted SEO strategies
Implement on-page SEO best practices to optimize website content, metadata, and internal linking for enhanced search engine visibility and user experience
Perform routine website audits to detect technical SEO issues and collaborate with the development team for timely solutions
Utilize Google Analytics (GA4), Google Tag Manager, and Google Search Console alongside other SEO tools to monitor and analyze website performance, providing actionable insights for organic traffic, rankings, and conversions
Manage off-page SEO activities including link building, content promotion, and influencer outreach to bolster domain authority and drive referral traffic
Collaborate cross-functionally with content creators, designers, and developers to ensure seamless integration of SEO best practices into all digital marketing initiatives
Stay abreast of industry trends, algorithm updates, and emerging technologies to identify opportunities and challenges in the SEO landscape proactively

Desired Skills:
Minimum 5 years of hands-on experience in SEO, demonstrating a proven track record of increasing organic traffic and enhancing search engine rankings
Strong communication skills with the ability to effectively convey SEO strategies and results to both clients and internal teams
Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and other essential SEO tools like SEMrush, Moz, and Ahrefs
Comprehensive understanding of on-page and off-page SEO techniques and best practices
Analytical mindset with the capability to interpret data, recognize trends, and make data-driven decisions
Comfortable working in a fast-paced environment, adept at managing multiple projects concurrently while meeting deadlines
Certifications such as Google Analytics or Google Ads are advantageous
Having knowledge or experience with PPC campaigns would be a plus