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Business Marketing
Resource Infinite
posted 3mon ago
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Job Description
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This role reports to the Business Marketing Head and is responsible to being the spoc for all marketing activities
pertaining to demand generation, account-based marketing, deal intervention, and customer advocacy.
Conceptualize, curate content and run integrated campaigns for services, industries, themes and so forth. This role
will need to work closely with the business teams, sales and the inside sales team to help business growth.
This role also works closely with the other corporate marketing functions like the content team, design team,
analyst, partner marketing and market research team to help make each campaign successful.
Develop and manage business marketing activities and budget for the services and business units aligned to
bringing in marketing generated pipeline and marketing influenced pipeline. Working closely with account teams
to help build share of wallet.
This role will need to work closely with the Content Marketing and the Influencer marketing team to create and
curate marketing programs that would increase brand awareness, increase engagement, increase pipeline and
share of wallet for the company.
This role will need to work closely with the Sales & Inside sales teams to help curate some dedicated demand
generation and lead nurture programs that would help sell the Trigent brand and improve the brand perception.
Skill Required 7 to 10 years
Experience in lead generation, lead nurturing, campaigns and webinars
Excellent verbal and written communication, listening and interpersonal skills
Detailed oriented and eye for detail
Experience with marketing automation platforms (Hubspot, Marketo, Eloqua) best practice techniques,
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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Alternate Saturday off
No travel
Day Shift
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