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Marketing Lead
GiveIndia
posted 4mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- build and execute a marketing strategy to create awareness for Give Grants within the CSR community
- position Give Grants as a CSR and social impact thought leader
- own marketing outcomes, not just activities
- deliver within tight budgets
Content Marketing
- Own the Give Grants Linkedin channel and use it to build CSR focused communities
- Run email campaigns for existing and potential customers
- Effectively drive PR coverage and media partnerships for Give Grants, using PR agencies as needed
- Develop content for each of these channels (Linkedin, emails, long form content for PR) across various formats (copy, images, video, audio) using agency / freelancer support as needed
- Own the Give Grants website, and drive relevant traffic
Sales enablement
- Support the sales team for email campaigns, webinars and any other activation events
- Provide content and design support for sales collateral (case studies, pitch decks etc)
Events
- Partner with existing CSR focused events and over time, c reate and manage owned B2B events
You will be successful if you come with
- 7+ years of overall experience with 2+ years in a marketing lead role
- Prior experience and a strong conceptual understanding of B2B marketing is essential, especially B2B services and/or B2B SaaS products
- Ability to write long-form and short-form copy, and work with content creators as needed
- A strong design aesthetic, and high comfort in working with designers
- A genuine interest in the social development sector - Prior experience in the sector is relevant, but not mandatory.
- High comfort with using marketing automation tools and generative AI tools, where relevant.
- Ability to bring creative, out-of-the-box thinking to the table
- Hands-on approach to execution - the roll up your sleeves & get hands dirty kinds Desire to work in a fast-paced startup environment
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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What GiveIndia employees are saying about work life
based on 16 employees
Flexible timing
Monday to Friday
No travel
Day Shift
GiveIndia Benefits
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