Account Based Marketing Manager

Skillsets required: Account-based Marketing, Content Development, Lead Generation, Marketing Campaigns

• Develop and execute comprehensive account-based marketing (ABM) strategies aligned with overall business objectives, ensuring a tailored approach for key target accounts.

• Collaborate with sales and other stakeholders to identify and prioritize target accounts based on strategic criteria, such as revenue potential, industry influence, and growth opportunities.

• Oversee the creation and customization of marketing content and collateral tailored to targeted accounts, ensuring that the messaging resonates with the unique needs and challenges of each account.

• Lead the planning, execution, and optimization of account-based marketing campaigns across various channels, including digital platforms, social media, events, and personalized outreach.

• Utilize data analytics and performance metrics to assess the effectiveness of ABM campaigns, providing insights to drive continuous improvement and optimize marketing strategies for target accounts.

• Leverage marketing automation, CRM, and other relevant technologies to streamline ABM processes, track engagement, and enhance personalization efforts for targeted accounts.

Requirements:

• 8-10 years of experience in ABM, Lead Generation, or digital marketing roles.
• Hands-on experience in executing innovative and lead generation programs.
• Extensive experience working with account-based marketing programs and large account sales teams.
• Strong background in live events, webinars, digital ads, and social media campaigns.
• Experience in campaign creation, launch, and reporting.
• Expertise in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable in content marketing and inbound marketing strategies to generate qualified leads.
• Familiar with technical sales cycle, adept at strategic marketing communication for lead nurturing and growth acceleration.