Marketing Manager

Marketing Strategy & Planning

• Develop and execute marketing plans aligned with business goals.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities.
• Manage marketing budgets, ensuring cost-effective strategies.

Digital & Social Media Marketing

• Oversee digital campaigns (SEO, PPC, social media, email marketing, and content marketing).
• Manage website content, user experience, and analytics to improve conversion rates.
• Track and analyze key performance metrics (Google Analytics, CRM, etc.).

Brand Management & Communications

Build and maintain a strong brand identity across all marketing channels.

• Develop creative messaging, advertising materials, and promotional campaigns.
• Oversee PR, media relations, and corporate communications.

Lead Generation & Customer Engagement

• Plan and execute demand-generation campaigns to attract and retain customers.
• Collaborate with sales teams to drive customer acquisition and retention strategies.
• Monitor customer feedback and adjust marketing efforts accordingly.

Event & Campaign Management

• Organize product launches, trade shows, webinars, and marketing events.
• Coordinate partnerships, sponsorships, and influencer collaborations.
• Ensure alignment of campaigns across offline and online channels.