Search Engine Marketing

Role & responsibilities

Search Engine Marketing (SEM) & Social Media Marketing (SMM):

• Plan, develop, and execute SEM & SMM strategies.
• Manage PPC campaigns across platforms such as Google, Yahoo, Bing, Facebook, Instagram, LinkedIn, and Twitter.
• Monitor performance marketing, conversion rates, and customer acquisition across SEM and SMM platforms.
• Optimize ad copy and landing pages for both search engine and social media marketing campaigns.
• Conduct keyword research and implement search engine optimization (SEO) recommendations.
• Maintain top-down account structuring and ensure excellent account scores.
• Analyze competitor landscapes and market trends to identify opportunities for improvement.|
• Knowledge of Affiliated Marketing.
• Develop engaging content tailored for various social media channels, including Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
• Stay up-to-date with current trends, tools, and best practices in digital marketing.
• Provide daily, weekly, and monthly performance reports on SEM and SMM campaigns.
• Suggest improvements for process and productivity optimization.
• Collaborate with internal and external teams for successful campaign execution.

Qualifications & Skills:

• Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Fair understanding of SEO, keyword research, and landing page optimization.
• Experience in creating and managing paid social media campaigns.
• Knowledge of various social media platforms and their best practices.
• Ability to multitask and manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Strong knowledge of digital marketing trends and strategies.

Education & Experience:

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field.
• Minimum of 4-7 years of experience in SEM and SMM roles.
• Google Ads and Facebook Blueprint certifications are a plus.