Research Associate

Experience: 2 to 3 Years

Location : Hyderabad

Role Overview:

We are looking for a talented and highly analytical Insight Mining Research Associate to join our team. This role involves unearthing valuable consumer insights from various data sources to shape data-driven strategies and enhance our clients marketing campaigns.

Responsibilities:

Collect and analyze data from market research, consumer surveys, and online trends.
Identify actionable insights to inform marketing strategies.
Collaborate with Account Planners and Creative teams to translate insights into campaigns.
Present insights using data visualization tools.
Stay updated on industry trends and emerging technologies.
Conduct competitive analysis.
Develop client presentations and reports.
Evaluate marketing strategies and make recommendations.
Contribute to best practices in insight mining and data analysis.

Skills:

Proficiency in Excel, SPSS, Tableau, or similar tools.
Strong quantitative and qualitative research skills.
Excellent problem-solving and critical-thinking abilities.
Strong communication and presentation skills.
Detail-oriented with the ability to identify trends and patterns.
Ability to work independently and collaboratively.

Role Expectations:

Data-driven decision-making.
Continuous learning and adaptation.
High level of integrity and ethical behavior.
Collaborative teamwork and knowledge sharing.

Qualifications:

Bachelor s degree in Marketing, Business, Statistics, or related field. Master s preferred.
Proven experience in data analysis, market research, or insight mining.
Passion for data-driven decision-making.

Relevant Experience:

Experience in marketing or advertising is a plus.