Performance Marketing Manager

Rresponsibilities :

1. Develop and implement comprehensive paid social media marketing strategies aligned with overall marketing objectives.
2. Conduct thorough research on target audiences, industry trends, and competitors to inform campaign strategies.
3. Create, launch, and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, Quora, MOJ, Sharechat and Snapchat.etc.
4. Monitor and optimize campaign performance to maximize ROI, focusing on key performance indicators (KPIs) such as CTR, CPC, ROAS etc.
5. Collaborate with the creative team to develop engaging and visually appealing ad creatives that resonate with the target audience.
   
   
   Requirement:
   1. Bachelor's degree in Marketing, Communications, or a related field.

1. Proven Experience with mainstream Social & Self-serve platforms, Meta brands, Short
2. Video/Vertical Video Platforms like MOJ, Snapchat, LinkedIn, Twitter and Quora. Ability to implement data reporting from the above-mentioned platforms with analysis and form insights to support campaign optimization.

3. Minimum 5- 7+ years of experience as a Campaign Manager. Working on a smartphone will be an add on advantage
4. In-depth knowledge of social media platforms, advertising tools, and industry best practices.