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Digital Marketing Specialist
Raisunsoft Solutions
posted 18d ago
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Job Description
We are seeking a creative and results-driven Digital Marketing Specialist with 1 to 2 years of experience to join our marketing team. The ideal candidate will have hands-on experience with various digital marketing channels and strategies, and a passion for driving online engagement and conversions.
Responsibilities - Campaign Management: Assist in the development, execution, and optimization of digital marketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.
- Content Creation: Create engaging and relevant content for digital platforms such as blog posts, social media updates, email newsletters, and website content.
- Social Media Management: Manage and grow the company s social media presence. Develop and schedule posts, engage with followers, and analyze social media performance metrics.
- SEO: Implement and monitor SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and track performance using tools like Google Analytics.
- Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional emails. Monitor open rates, click-through rates, and other key metrics to improve campaign effectiveness.
- Analytics and Reporting: Analyze digital marketing performance data to track campaign effectiveness and ROI. Prepare regular reports and provide actionable insights to improve future marketing efforts.
- Market Research: Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform digital marketing strategies and tactics.
- Collaboration: Work closely with other team members and departments to ensure cohesive and integrated marketing efforts.
- Experience: 1 to 2 years of experience in digital marketing or a related field.
- Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and content management systems (CMS).
- Content Skills: Strong writing and content creation skills. Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
- Analytical Skills: Ability to analyze data and generate insights to drive marketing decisions.
- Communication: Excellent verbal and written communication skills.
- Creativity: A creative mindset with the ability to generate innovative marketing ideas and strategies.
Employment Type: Full Time, Permanent
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