Digital Marketing Specialist

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising.

• Optimize content for the website and social networking channels to improve engagement and lead generation.

• Analyze data from digital marketing campaigns and report on performance metrics to recommend optimizations.

• Create engaging digital content, including blog posts, videos, graphics, and infographics, in collaboration with the design and technical teams.

• Manage and improve online content, considering SEO and Google Analytics.

• Explore and identify new trends and technologies to keep our digital marketing efforts at the cutting edge.

• Assist with brand awareness and customer engagement strategies.

Key Skills:

• Proficiency with SEO tools like Google Analytics, Moz, SEMrush, etc.

• Experience with social media platforms and tools (LinkedIn, Instagram, Twitter, Facebook).

• Content creation and copywriting skills.

• Experience with Google Ads and Facebook Ads.

• Strong analytical mindset, with an ability to interpret data and provide insights.

• Basic knowledge of IoT and electronics is an advantage.

Qualifications:

• Bachelor s degree in Marketing, Communications, or a related field.

• 2-4 years of experience in digital marketing with a focus on SEO.

• Strong portfolio of successful digital campaigns.