Regional Marketing Head - Asia

Regional Marketing Head, Asia

Location: Mumbai, India

Job type: Full time, permanent

Working arrangement: Hybrid

Why QS?

At QS, we believe that work should empower you. That s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do - we collaborate, respect and support each other.

It s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you ll be responsible for implementing real change in the international higher education landscape. You ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We re confident you ll feel right at home here. QS was named as one of Newsweek s Top 100 Most Loved Workplaces in the UK (October 2023) - recognition of the respect, trust and appreciation that drive our culture every day.

The role

QS is seeking a dynamic Regional Marketing Head, Asia to lead candidate marketing efforts across South and Southeast Asia. This role will support digital, events, and counselling teams in connecting prospective students with universities and business schools. The role will be offered with flexible working conditions (remote/hybrid model). The base office location will be Mumbai or Kuala Lumpur.

As a Regional Marketing Head, you will develop and execute regional marketing strategies, lead a high-performing team, and drive engagement through innovative initiatives. You will manage industry partnerships, optimize marketing performance, and collaborate with global teams to enhance QS s impact on student recruitment.

The ideal candidate will have an industry background in Higher Education, proven and relevant experience in understanding brand, marketing & content strategy, and up to date specialist skills, including student recruitment strategy, event promotion, paid ads management, content marketing, digital communications and analytics, partnerships and more.

Role responsibilities

Regional Leadership: Develop and implement a data-driven marketing strategy to support QS s student recruitment and engagement goals across South and Southeast Asia.

Candidate Acquisition Strategy: Execute scalable, impactful candidate acquisition campaigns across digital, social media, and offline channels.

Market Intelligence: Analyse market trends, student behaviour, and competitor activity to refine marketing strategies.

Influencer & Community Engagement: Collaborate with key influencers, student ambassadors, and education content creators to expand QS s reach.

Industry Partnerships: Negotiate and manage deals with industry partners to enhance brand visibility and drive lead generation.

Digital Marketing Excellence: Lead regional digital campaigns, including SEO, SEM, PPC, and paid social, ensuring tailored engagement strategies.

Event Marketing & Promotion: Develop strategies to enhance participation and engagement at QS events, both virtual and in-person.

Brand Growth & Awareness: Strengthen QS s presence through localized marketing efforts and strategic content partnerships.

Stakeholder Management: Foster collaboration with global teams, ensuring alignment with QS s broader objectives.

Budget Management: Optimize marketing budgets for cost-effective execution and high-impact results.

Performance Reporting & Optimization: Analyse campaign performance data and refine marketing strategies accordingly.

Team Leadership: Inspire, mentor, and manage the regional marketing team, fostering innovation and accountability.

Other Duties as Required: Support additional projects that contribute to the success of the candidate marketing function.

Key skills and experience

Extensive experience in B2C marketing, events, and digital campaigns within India and Southeast Asia.

Demonstrated success leading cross-functional, distributed, and international teams and in collaborating with diverse stakeholders.

Strong understanding of the higher education admissions and recruitment sector.

Expertise in data-driven marketing, campaign optimization, and performance tracking capabilities to optimize marketing spend and improve ROI.

Advanced digital marketing skills, including proficiency in PPC, SEO, social media, and automation platforms.

Strong negotiation skills with experience managing industry partnerships.

Exceptional leadership, project management, and stakeholder engagement abilities.

Ability to navigate complex, multicultural environments and work collaboratively across global teams.

Proficiency in marketing tools such as HubSpot, Google Analytics, and Canva.

Thrives in a fast-paced, dynamic environment, with the ability to adapt plans quickly, anticipate challenges, and drive solutions.

Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We re behind the world s most widely read university rankings (Meltwater 2023). Our QS World University Rankings reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 21 days annual leave - increasing to 23 days after 5 years service + 8 days casual leave
• 14 days holiday for the year 2025
• Enhanced maternity and paternity leave
• Access to Provident Fund and Pension Fund Scheme
• Group Medical Insurance
• A vibrant social environment and multicultural and multinational culture

But that s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App - the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• EAP (Employee Assistance Program) Service - dedicated services for enhanced EAP and comprehensive wellness with 24/7 helpline available through Truworth Wellness
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs - including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual personal development event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning - with over 5,000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.