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162 Zycus Infotech Jobs

Director - Marketing

12-15 years

Mumbai, Bangalore / Bengaluru

1 vacancy

Director - Marketing

Zycus Infotech

posted 5d ago

Job Description

Zycus is looking for a Director GTM Marketing We are a leader in cognitive procurement and are looking for an experienced GTM Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.
The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary.

Job Description:
Demand Generation
  • Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
  • Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
  • Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
  • Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
  • Optimize campaigns to maintain channel efficiency.
  • Identify new channels for developing the sales pipeline.
  • Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
  • Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
  • Build competitive intelligence and create shadow marketing programs.
  • Identify relevant local PR / publications to drive branding initiatives.
Teamwork & Collaboration
  • Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
  • External vendor and partner management wherever required.
  • Engaging with industry influencers and creating a strong network of thought leaders
Skills and Experience Required:
  • 12- 15 years overall experience and 10 plus years experience in enterprise software/SaaS B2B product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite.
  • Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Master s degree in business or engineering preferred, but not necessary.
  • Excellent written and communication skills.
  • Strong project management and organizational skills. Should be able to effectively work across cross-functional teams.
  • Knowledge of AI/ML and automation software.
Why Should You Join Us

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
2. A Market Leader: Zycus is recognized by Gartner (world s leading market research analyst) as a Leader in Procurement Software Suites.
3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
4. Get a Global Exposure: You get to work and deal with our global customers.
5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Employment Type: Full Time, Permanent

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21%
7%
5%
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What people at Zycus Infotech are saying

1.0
 Rating based on 1 Director Marketing review

Likes

Nothing

Dislikes

A really nasty place. You will feel exploited everyday. There is no vision, no goal. The senior management in marketing works on their whims and fancy. A typical day involves waiting for the management to view a new tech stack and get it implemented without any vision. If you're a yes man, you can survive staying in the company easil..Read More

Read 1 review

Director Marketing salary at Zycus Infotech

reported by 2 employees with 9-18 years exp.
₹35.8 L/yr - ₹45.8 L/yr
17% less than the average Director Marketing Salary in India
View more details

What Zycus Infotech employees are saying about work life

based on 419 employees
71%
94%
83%
75%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Zycus Infotech Benefits

Cafeteria
Health Insurance
Team Outings
Work From Home
Job Training
Soft Skill Training +6 more
View more benefits

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Zycus Infotech Mumbai Office Location

View all
Mumbai Office
Zycus, Plot No. GJ - 07, Seepz++, Seepz SEZ, Andheri East Mumbai
Maharashtra 400096

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