Pardot Consultant - Salesforce Marketing Cloud Intelligence (4-8 yrs)

Job Description :

Key Responsibilities :

- Pardot Implementation & Configuration : Lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector.

- Automated Campaigns : Design, implement, and monitor automated campaigns across email and web channels to drive engagement and conversion.

- Marketing KPIs : Analyze and report on marketing KPIs, focusing on email marketing performance and conversion metrics.

- Salesforce Features : Set up and manage Salesforce features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.

- Lead Qualification : Manage the Pardot lead qualification process, including grading and scoring, to optimize lead nurturing and conversion.

- Engagement Studio : Utilize Engagement Studio to set up and maintain effective lead nurturing programs.

- Pardot Administration : Administer the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized.

- HTML/CSS : Use HTML and CSS to create and customize landing pages, forms, and email templates within Pardot.

- Salesforce Marketing Cloud : A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus, as well as experience with technology architecture and development.

Required Qualifications :

- Pardot Expertise : At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations.

- Salesforce Experience : At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC).

- Certifications : Certified Pardot Consultant (Pardot Specialist certification is a plus).

- Pardot API : Experience using the Pardot API to integrate third-party systems.

- Marketing Automation : Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.

- Technical Skills : Basic understanding of LWC and REST APIs.

Good To Have Skills :

- Salesforce Marketing Cloud (SFMC) : Working knowledge of SFMC is an advantage.

- Pardot Specialist Certification : Having this additional certification is beneficial.

- HTML/CSS : Proficiency in these for creating customized content in Pardot