DigiHelic Solutions - Senior Marketing Cloud Consultant (5-7 yrs)

Senior MC Consultant

Technical Skills :

- Strong hands-on experience with Marketing Cloud.

- Knowledge of MC Connect (to CRM, DC, MCI, etc).

- Configure custom-built advanced MC web forms (including UTM settings, dynamic content, CRM lookup, CRM updates, etc).

- Advanced knowledge of AMPscript.

- Understanding of and ability to write SSJS, JavaScript.

- Practical knowledge of HTML, CSS, JavaScript.

- Build & configure automations for data processing and data import, including data lookup and updates to CRM.

- Build & configure customer journeys.

- Manage requests for complex journey optimizations.

- Build and test advanced features included in customer journeys, web forms, data integrations.

- Perform code review and testing (both SIT and UAT).

Soft Skills :

- Engage with the client to derive requirements and consult on best practices.

- Inspire and train the client on digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud ecosystem.

- Cooperate with client marketing managers on a daily basis to support adoption.

- Provide constant consultations and training for campaign managers.

- Cross-Platform Skills

- Overview of CRM data and understanding of Salesforce CRM platform to guide the client.

- Understanding of Lead Management, Consent Management, and Customer 360-view, including data points for personalization (segmentation, grading, classification, profiling, etc.).